The Idea

One Two Three Hours - The Idea That Started in 2018

OTTH did not start with a collection. It started with a feeling and some notes in 2018.

Back then it was not a brand. Just a word combo, a sketch, an idea that time is not just something we have, but something we feel. Or something we do not feel enough of. One two three hours. Sometimes that is all you get, and it has to be enough.

There was no launch plan, no drop calendar. Just the thought that if something ever came out of this, it would be clothing that reflects time as pressure, time as absence, or sometimes just time as it is. Passing, quiet, limited.

Years later OTTH became real. Not because the idea changed, but because it did not.

Now it is a label. But it is still the same feeling. Still about the hours you do not have, the space you wish you had, and the attempt to wear something that gets that.